Sans Normal Puloj 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Madani' and 'Madani Arabic' by NamelaType, 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, packaging, posters, kids branding, stickers, playful, friendly, chunky, retro, youthful, approachability, impact, playfulness, simplicity, branding, rounded, soft, puffy, bubblelike, cartoonish.
A heavy, rounded sans with softly squared counters and generously blunted terminals. Curves are smooth and continuous, with minimal stroke modulation and a slightly “puffy” silhouette that keeps corners from ever feeling sharp. The uppercase is compact and blocky, while the lowercase has simple, single-storey forms with wide bowls and short, sturdy stems; dots and small details are round and prominent. Figures follow the same chunky geometry, producing clear, poster-like numerals with broad curves and stable verticals.
Best suited for short, high-impact settings such as headlines, packaging, posters, and branded callouts where the rounded weight can carry personality. It also fits playful applications like children’s products, casual retail signage, and social graphics, especially at medium-to-large sizes where the soft shapes and counters read cleanly.
The overall tone is cheerful and approachable, leaning toward a toy-like, retro display feel rather than a neutral corporate voice. Its softened geometry and thick silhouettes suggest informality and warmth, giving text a lively, kid-friendly character.
The design appears intended to deliver an immediately friendly, attention-grabbing display voice using thick strokes, rounded terminals, and simplified letterforms that stay readable while feeling fun and informal.
Spacing appears intentionally open for a display style, helping individual letters stay distinct despite the heavy weight. The design favors simple constructions and bold interior shapes, maintaining legibility through large counters and consistent rounding across the set.