Sans Normal Pubob 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Habanera' by Artegra, 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'FF Infra' by FontFont, 'Urania' by Hoftype, 'Remoto' by JAM Type Design, and 'Core Sans A' and 'Core Sans AR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, approachable, retro, impact, approachability, playfulness, readability, rounded, soft corners, heavy weight, bulbous, compact counters.
A heavy, rounded sans with broad proportions and soft, pillow-like terminals. Strokes stay consistently thick, with large radiused corners and minimal modulation, creating a smooth, blocky silhouette. Counters are compact and often squarish-round, and joins are full and sturdy, giving letters a dense, stable texture. The lowercase shows simple, single-storey forms (notably a and g) and short ascenders/descenders that keep the overall rhythm tight and even.
Best suited to short-form display settings where impact and warmth matter—headlines, posters, brand marks, packaging, and bold signage. It can also work for social graphics and kids- or leisure-oriented themes where a friendly, chunky voice helps carry the message.
The tone is warm and informal, leaning toward a cheerful, cartoon-adjacent friendliness rather than a technical or austere voice. Its oversized curves and compact counters give it a bold, confident presence that feels welcoming and slightly nostalgic.
The design appears intended to deliver maximum visual presence with soft, rounded geometry and an easygoing feel. It prioritizes strong silhouettes and a smooth, approachable rhythm for attention-grabbing display typography.
The overall color on the page is strong and continuous, with generous stroke mass that holds shapes together well at larger sizes. Round letters (O, Q, 8, 9) read as thick, padded forms, while diagonals (V, W, X) keep a blunt, softened edge that matches the rest of the set.