Sans Normal Pumak 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Goldplay' by Latinotype, 'Mundial' by TipoType, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, bold, approachable, retro, approachability, high impact, playfulness, retro pop, rounded, soft, chunky, compact, bubblelike.
A heavy, rounded sans with monolinear strokes and generously softened terminals. Forms are built from broad curves and short, squared-off joins that read as pill-shaped rather than sharp, giving the alphabet a compact, chunky silhouette. Counters are relatively small for the weight, with open, simplified apertures and sturdy verticals that keep letters from feeling top-heavy. The lowercase shows single-storey shapes and a geometric, straightforward rhythm, while numerals follow the same thick, rounded construction for consistent color in text.
Best suited to headlines, short brand phrases, and display settings where its rounded heft can carry personality. It works well for packaging, stickers, menus, and playful signage, and can also support logo wordmarks that want a soft but confident presence.
The overall tone is cheerful and informal, with a soft, cushioned presence that feels welcoming rather than aggressive. Its strong weight and rounded corners suggest a kid-friendly, snackable, poster-like personality with a mild retro-pop flavor.
The design appears intended to deliver maximum impact with a friendly, rounded voice, prioritizing bold silhouettes and smooth curves for clear, characterful display typography. Its simplified construction suggests an emphasis on approachability and quick recognition in branding and promotional contexts.
In longer samples the texture becomes very dark and even, so spacing and line breaks matter; it tends to perform best when given breathing room. The wide, rounded joins and compact counters emphasize silhouette recognition over fine internal detail, especially at smaller sizes.