Sans Normal Apbiv 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Camphor' and 'Morandi' by Monotype, 'Glycerin' by ROHH, and 'Frederik' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, modern, friendly, clean, neutral, approachable, clarity, versatility, modernity, neutral branding, readability, geometric, rounded, open counters, balanced, even rhythm.
A crisp sans with predominantly geometric construction and smooth, round curves. Strokes are even and unmodulated, producing a steady color and consistent rhythm across text. The capitals are broad and calm with simple, straight terminals, while the lowercase keeps open apertures and generous counters for clarity. Overall proportions feel balanced and contemporary, with tidy joins and a straightforward, legible skeleton.
This font works well for interface labels, product branding, and general-purpose headlines where a clean, contemporary voice is needed. Its open forms and even texture also make it a dependable choice for signage and short editorial passages, especially at larger text sizes where its geometry reads crisply.
The tone is modern and approachable, combining a neutral corporate cleanliness with a slightly friendly, rounded character. It reads confidently without feeling aggressive, making it suitable for designs that need clarity and warmth rather than formality.
The design appears intended as a versatile, modern sans that prioritizes straightforward legibility and a balanced, contemporary look. Its geometric foundation and restrained detailing suggest a focus on broad usability across digital and print contexts without strong stylistic eccentricities.
Figures are simple and highly readable at display sizes, matching the letterforms’ geometric logic and clean spacing. The sample text shows stable word shapes and clear differentiation between similar forms, supporting comfortable scanning in short-to-medium passages.