Sans Normal Lobur 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Grilova' by Gilar Studio, 'Giriton' by Hazztype, 'Equip' by Hoftype, 'Grava' by Positype, 'Frederik' by The Northern Block, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, punchy, confident, energetic, modern, impact, emphasis, motion, modernity, promotion, slanted, rounded, geometric, blocky, compact.
A heavy, right-slanted sans with rounded, geometric construction and broadly uniform stroke weight. Curves are smooth and full, while joins and terminals tend to be clean and slightly squared, giving the shapes a sturdy, engineered feel. Counters are generally open and simple, and the overall rhythm is compact and forward-leaning, with a consistent, tightly controlled silhouette across letters and numerals.
Best suited for short, high-impact settings such as headlines, poster typography, branding marks, packaging callouts, and promotional graphics where a strong slanted voice helps suggest speed or emphasis. It can also work for bold subheads and large UI hero text when a dense, energetic texture is desired.
The bold slant and dense black color create a fast, assertive tone that reads as energetic and contemporary. It feels confident and promotional, with a friendly edge from the rounded forms, making it well suited to attention-grabbing messaging rather than quiet, neutral typography.
The design appears intended to deliver a modern, high-energy italic voice with a strong, compact presence. Its rounded geometry and consistent weight prioritize immediate impact and clear shapes in display use, while keeping letterforms simple and cohesive for fast recognition.
Uppercase forms are broad and stable, while lowercase stays similarly stout, keeping texture dark and even in continuous text. Numerals match the same rounded, muscular style, supporting clear, cohesive set dressing for headlines and big display sizes.