Sans Normal Boguk 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, neutral, modern, clean, straightforward, functional, versatility, legibility, neutrality, modern clarity, geometric, open apertures, balanced, crisp, even color.
A clean, geometric sans with even stroke thickness and smooth, round curves. The letterforms show a disciplined, modern construction with broad circular bowls (C, O, Q) and straightforward vertical/horizontal terminals. Spacing and proportions feel balanced, producing an even typographic color in text, while counters remain open and legible. Numerals match the same restrained geometry, with simple, sturdy shapes that read clearly at display sizes.
Well-suited to interface typography and product design where clarity and a neutral tone are priorities. It also works effectively for corporate branding systems, editorial subheads, and general-purpose signage thanks to its steady rhythm and clean shapes.
The overall tone is neutral and contemporary, leaning toward a practical, no-nonsense voice rather than expressive or decorative. Its geometry and steady rhythm give it a calm, professional presence that feels familiar and widely applicable.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and visual neutrality. Its geometric foundations and consistent stroke treatment suggest a focus on reliability across a range of everyday design contexts.
Curved joins and bowls are smooth and consistent, while diagonals (V, W, X, Y) keep a crisp, engineered feel. In the sample text, the font maintains clarity and regularity across mixed case and punctuation, with a solid, understated character.