Sans Normal Edmak 10 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Sans Beam' by Stawix, and 'MaryTodd' by TipoType (names referenced only for comparison).
Keywords: headlines, ui labels, posters, branding, captions, modern, energetic, technical, editorial, sporty, space-saving, dynamic tone, modern clarity, ui utility, contemporary branding, oblique, condensed, monoline, geometric, clean.
This typeface is a slanted, monoline sans with compact proportions and a crisp, forward-leaning rhythm. Strokes maintain an even weight with minimal contrast, and curves are smooth and geometric, producing round counters in letters like C, O, and e. Terminals are clean and largely unadorned, while diagonals and joins feel tight and efficient, reinforcing a streamlined, space-saving texture. Numerals follow the same straightforward construction and sit comfortably alongside the letters, maintaining consistent density and alignment in running text.
It performs well in headlines and subheads where a compact, dynamic sans is needed, and it also suits UI labels, navigation, and small blocks of copy where space is limited but clarity remains important. The energetic slant makes it a good option for posters, sports or tech branding, and punchy editorial callouts, while its even stroke weight keeps it stable for captions and secondary text.
The overall tone is brisk and contemporary, with the oblique angle adding momentum and a sense of motion. It reads as purposeful and utilitarian rather than decorative, lending a slightly sporty, tech-forward character that feels at home in modern interfaces and editorial settings.
The design appears intended to deliver a modern, condensed sans with built-in forward motion, balancing efficient width with clean geometry for clear, contemporary communication. Its consistent monoline construction and tight proportions suggest a focus on practical readability and a streamlined, performance-oriented voice.
The italicized stance is integral to the design rather than a simple shear, giving the shapes a coherent slant and consistent cadence across uppercase, lowercase, and figures. The condensed fit increases text economy and produces a firm, column-like color in paragraphs.