Sans Normal Hured 5 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, editorial, clean, friendly, modern, airy, minimal, clarity, approachability, neutrality, modernity, versatility, rounded, geometric, open counters, soft terminals, even rhythm.
A clean, rounded sans with smooth circular bowls and a consistent, even stroke color. Curves are generous and continuous, while joins and terminals stay softly finished rather than sharply cut, giving letters a calm, polished silhouette. Proportions lean slightly narrow with ample interior space in characters like O, C, e, and a, and the spacing reads open and steady in text. Uppercase forms are simple and geometric; lowercase follows the same rounded construction with single-storey shapes where expected (notably a and g) and clear, uncomplicated punctuation.
This style works well for UI and product typography where clarity and a soft, modern tone are needed, as well as for branding, packaging, and wayfinding that benefit from rounded geometry. It also suits short editorial headings and pull quotes where a clean, contemporary sans can add friendliness without calling attention to itself.
The overall tone is approachable and contemporary, with a gentle, friendly feel driven by rounded geometry and restraint. It reads neutral and calm rather than expressive or decorative, making it feel suitable for modern interfaces and clean brand systems.
The design appears intended to provide a modern, highly legible rounded sans that maintains a consistent rhythm in both display and text sizes. Its restrained details and smooth geometry suggest a focus on versatility, clarity, and an approachable voice.
Distinctive details include a Q with a short diagonal tail, a straightforward G with an open interior and simple bar, and numerals that follow the same rounded, uncluttered logic (notably the curved 2 and 3, and the open, circular 0). The sample text shows smooth word shapes and consistent texture, keeping lines feeling light and uncluttered.