Sans Normal Morot 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Modica' and 'Technica' by Monotype, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, playful, punchy, modern, approachable, impact, approachability, attention, clarity, rounded, soft-cornered, chunky, compact, lively.
A heavy, rounded sans with broad proportions and soft, generously curved joins. Strokes are monoline and dense, with large counters and a generally circular construction in letters like O, C, and G, while flat terminals keep the silhouette clean. The lowercase shows a single-storey a and g and compact, sturdy stems; diagonals (V, W, X) are thick and stable, giving a strong, blocky rhythm. Overall spacing and shapes create a bold, even texture that remains legible at display sizes.
Best suited for headlines and short bursts of text where mass and presence are an advantage—posters, packaging, branding marks, and social or digital ads. It can also work for bold UI callouts or signage where a friendly, high-impact voice is needed.
The tone is warm and upbeat, pairing strong visual impact with rounded, non-threatening forms. It reads as contemporary and friendly rather than formal, with a slightly toy-like bounce that suits energetic messaging.
The font appears intended to deliver maximum visual punch while staying approachable, using rounded geometry and simplified, sturdy shapes to keep the texture clean and readable in large sizes.
The design favors large interior spaces and simplified forms, which helps maintain clarity despite the extreme weight. Some letterforms lean toward geometric circles and broad shoulders, producing a consistent, logo-ready silhouette across caps and lowercase.