Sans Normal Morey 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'HD Colton' by HyperDeluxe, 'Otoiwo Grotesk' by Pepper Type, 'Garet' by Type Forward, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, impact, approachability, brand voice, display clarity, retro feel, rounded, soft corners, geometric, chunky, compact spacing.
A heavy, rounded sans with chunky strokes, broad proportions, and soft, slightly squarish curves. Counters are generously open for the weight, while joins and terminals stay blunt and sturdy, producing a dense, poster-like texture. The lowercase shows a tall presence with simple, single-storey forms and minimal modulation, and the numerals follow the same bold, rounded construction for a cohesive set.
Best suited to display applications where immediate impact and a friendly voice are needed—headlines, posters, logos, packaging, and bold wayfinding. It can work in short blocks of text at larger sizes where its dense texture and rounded shapes remain clearly legible.
The overall tone is upbeat and approachable, with a bold friendliness that reads as contemporary-retro. Its rounded geometry and thick silhouettes feel energetic and assertive without becoming sharp or aggressive.
The design appears intended as a high-impact rounded sans for attention-grabbing typography, combining geometric simplicity with softened edges to keep the tone approachable. Its consistent, sturdy construction suggests a focus on clear silhouettes and strong presence in branding and editorial display contexts.
In the sample text, the weight creates strong word shapes and a compact, high-ink rhythm, with punctuation and dots appearing notably sturdy and prominent. The overall color is very dark and uniform, emphasizing impact over delicacy.