Sans Normal Aldud 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, headlines, presentations, modern, neutral, clean, technical, friendly, versatility, clarity, modernity, systematic design, legibility, geometric, open, rounded, even, clear.
This sans serif shows a geometric, even-handed construction with smooth circular curves and straight, unmodulated strokes. Counters are open and roomy, terminals read mostly as cleanly cut, and the overall rhythm is steady with generous internal space. Uppercase forms feel crisp and simple, while the lowercase keeps a straightforward, contemporary silhouette with round bowls and minimal detailing. Numerals follow the same rational geometry, with clear shapes and consistent spacing that supports legibility in running text.
It works well for interface copy, product surfaces, and information design where clean shapes and open counters help maintain clarity at various sizes. The simple geometry also suits contemporary branding and headline settings, while remaining comfortable enough for short-to-medium passages in editorial or presentation layouts.
The tone is modern and neutral, leaning toward a clear, utilitarian voice rather than expressive or decorative. Its rounded geometry gives it a mild friendliness, but the overall impression stays controlled and professional, suitable for straightforward communication.
The likely intention is a versatile, contemporary sans that prioritizes straightforward readability and a consistent geometric feel across uppercase, lowercase, and numerals. It appears designed to be broadly applicable, offering a clean voice that can support both functional text and polished display use.
The design emphasizes clarity through open apertures and balanced proportions, producing a calm texture in paragraphs. The character set as shown maintains consistent stroke behavior and a cohesive geometric logic across letters and figures.