Sans Normal Arrey 20 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, editorial, modern, neutral, clean, technical, corporate, clarity, versatility, modern utility, neutral branding, legibility, rounded, monolinear, open apertures, geometric, rational.
A clean, monolinear sans with gently rounded curves and crisp terminals. Letterforms favor simple geometric construction with broad bowls, open counters, and generally generous spacing, producing an even, steady texture in text. Uppercase shapes read straightforward and structured, while lowercase forms are similarly restrained, with simple shoulders and compact joins. Numerals are clear and consistent, with rounded figures and uniform stroke weight for stable rhythm across mixed alphanumeric settings.
Well-suited for interface typography, dashboards, and product branding where clear shapes and predictable rhythm matter. It also fits wayfinding and signage, as well as presentations and editorial layouts that benefit from a neutral, contemporary sans with strong readability in both headlines and running text.
The overall tone is contemporary and matter-of-fact, prioritizing clarity over personality. Its smooth curves and understated details give it a calm, approachable neutrality that can feel both technical and corporate depending on context. The font communicates efficiency and modernity without leaning decorative or stylized.
Designed to serve as a versatile, general-purpose sans focused on clarity and contemporary geometry. The restrained detailing and consistent proportions suggest an intention to perform reliably across common communication needs—from UI copy to brand and information design—without calling attention to itself.
The design relies on consistent stroke behavior and open internal spaces, helping maintain legibility in longer passages. Round letters (like C, O, Q) appear broadly proportioned, and diagonals (like V, W, X, Y) are clean and sharply drawn, contributing to a precise, engineered feel.