Sans Normal Okkej 6 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'CF Asty' by Fonts.GR; 'Avenir', 'Avenir Arabic', 'Avenir Next', 'Avenir Next Georgian', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Janna' by Linotype; and 'SF Shabwa' by Sultan Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, straightforward, impact, clarity, versatility, approachability, geometric, rounded, sturdy, even color, open counters.
A sturdy sans with broad proportions and an even, low-contrast stroke that creates a strong, uniform color on the page. Curves are smoothly rounded and fairly geometric, while joins and terminals are clean and largely square-cut, keeping the shapes crisp. Counters are open and circular-to-oval in feel, and the overall rhythm is steady and contemporary, with clear differentiation in key forms like I, O, and Q.
Best suited to headlines, posters, and other display settings where a bold, contemporary voice is needed. It also works well for branding, packaging, and signage thanks to its sturdy construction and open counters that hold up under strong contrast and at a distance.
The tone is modern and approachable, projecting confidence without feeling aggressive. Its rounded geometry reads as friendly and accessible, while the heavy, steady strokes add a sense of solidity and directness.
The design appears intended as a versatile, contemporary workhorse for impactful communication—prioritizing clarity, consistency, and a friendly geometric feel that remains legible and authoritative in prominent placements.
In text, the weight and width produce strong presence and clear word shapes at larger sizes, with spacing that feels generous enough to keep dense lines from clogging. The numerals match the letters in heft and simplicity, aiming for quick recognition rather than decorative character.