Sans Normal Logiy 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Real Head' by FontFont, 'ITC Franklin' by ITC, 'Latino Gothic' by Latinotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo concepts, sporty, dynamic, confident, modern, energetic, impact, speed, brand punch, headline clarity, modernization, oblique, heavy, compact, rounded, clean.
A heavy, oblique sans with compact proportions and smooth, rounded geometry. Strokes are low-contrast and broadly uniform, with gently softened corners and clean, open counters in letters like C, O, and G. The uppercase reads blocky and stable while maintaining a forward slant, and the lowercase stays sturdy and simple with single-story forms (notably a and g) and short, blunt terminals. Overall spacing is moderate and the forms feel tightly engineered for impact at display sizes.
Best suited for headlines, posters, and prominent UI or packaging callouts where a bold, slanted voice is helpful. It can also work for sports branding and logo concepts, especially where a clean, modern sans needs extra momentum. For long-form text, it will be most comfortable in short bursts such as subheads, labels, and hero copy.
The strong weight and forward lean create a fast, assertive tone that feels sporty and contemporary. Its rounded construction keeps the attitude friendly rather than aggressive, making it well suited to energetic branding and attention-grabbing headlines.
The design appears intended to deliver maximum impact with a streamlined, rounded sans structure and a consistent oblique stance. It prioritizes immediacy and recognizability, balancing a sturdy, compact build with smooth curves to stay approachable while still feeling fast and decisive.
Numerals are bold and highly legible with rounded bowls and straightforward construction; the 8 is compact and symmetrical, and the 2/3 show smooth, continuous curves. Diagonal-heavy letters (K, V, W, X, Y) reinforce the sense of motion, while the simplified lowercase shapes support quick scanning in short phrases.