Sans Normal Lomom 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Autumn Voyage' by Hanoded, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Core Sans G' by S-Core, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, energetic, friendly, retro, impact, movement, attention, branding, headline strength, oblique, rounded, chunky, compact, smooth.
A very heavy, oblique sans with compact, rounded forms and smooth, low‑contrast strokes. Curves are broad and balloon-like, while terminals are clean and mostly squared-off by the slant, giving shapes a sturdy, forward-leaning stance. Counters stay open despite the weight, and the overall rhythm is tight and cohesive, with consistent stroke thickness and slightly compressed inner spaces in letters like a, e, and s. Numerals follow the same chunky geometry, with simple, highly legible silhouettes and minimal detail.
Best suited for headlines, posters, and prominent callouts where impact and momentum are desired. It fits well in sports branding, promotions, packaging, and bold UI moments such as banners and hero text, especially when the design needs a dynamic, forward-leaning voice.
The overall tone is bold and kinetic, reading as sporty and assertive while still approachable due to the rounded construction. The pronounced slant adds motion and urgency, making it feel like a display workhorse for attention-grabbing messaging rather than a quiet text face.
The design appears intended to deliver maximum visual weight with a sense of motion, pairing rounded, friendly construction with an aggressive slant for energetic display typography. Its simplified, high-contrast silhouettes suggest a focus on instant readability and branding presence in attention-driven layouts.
Diagonal joins and angled cuts are emphasized by the oblique posture, which helps maintain clarity in dense, heavy shapes. The design favors strong silhouettes and quick recognition over fine typographic nuance, producing high impact at larger sizes and in short bursts of text.