Sans Normal Likaj 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake, 'Brignell Square' by IB TYPE Inc., 'ITC Franklin' by ITC, 'Latino Gothic' by Latinotype, 'PG Gothique' by Paulo Goode, 'Franklin Gothic SB' and 'Franklin Gothic SH' by Scangraphic Digital Type Collection, 'Plymouth Serial' by SoftMaker, and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, assertive, sporty, energetic, modern, friendly, impact, motion, attention, modern branding, display clarity, slanted, heavyweight, rounded, compact, punchy.
A heavy, slanted sans with a compact, forward-leaning stance and consistently thick strokes. Curves are broadly rounded and smooth, with oval counters and softened joins that keep the texture solid and even. Terminals are clean and blunt, and the uppercase forms feel wide-shouldered and stable while the lowercase stays sturdy with a straightforward, utilitarian construction. Numerals match the overall mass and curvature, producing dense, high-impact lines of text.
This face is best suited to bold headlines, posters, and brand marks where impact and motion are desirable. It also fits sports and lifestyle graphics, promotional materials, and packaging that benefits from a confident, modern voice. In longer text blocks it maintains clarity at larger sizes, while its strong darkness favors display settings over small, light applications.
The overall tone is forceful and energetic, with an athletic, go-forward attitude created by the strong weight and italic slant. Its rounded geometry adds approachability, balancing the intensity with a friendly, contemporary feel.
The design appears intended to deliver maximum punch with a clean, contemporary sans structure, using a consistent italic angle and rounded geometry to communicate speed and confidence without becoming harsh. It prioritizes immediate attention and graphic presence in display typography.
Spacing appears generous enough to prevent the heavy strokes from clogging, but the black density remains high, especially in longer passages. The slant is consistent across letters and figures, giving words a continuous directional rhythm that reads as fast and action-oriented.