Sans Other Apbu 10 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, stickers, playful, cartoon, bouncy, friendly, cheeky, standout display, friendly branding, handmade feel, comic tone, approachable impact, rounded, chunky, wonky, puffy, informal.
A heavy, rounded sans with chunky strokes and soft corners, set on an upright axis. Letterforms lean toward simple geometric constructions, but with intentionally uneven contours and a subtly wavy baseline rhythm that gives the design a hand-shaped feel. Counters are generally open and oval, joins are blunt, and terminals tend to end in broad, flattened cuts. Proportions are expansive with generous width and compact internal detailing, producing a strong, poster-forward silhouette.
Best suited to short, high-impact text such as headlines, posters, playful branding, packaging, and kid-oriented materials. It can also work for logos and social graphics where a friendly, attention-grabbing voice is needed; for long paragraphs, it will read most comfortably at larger sizes with ample spacing.
The overall tone is upbeat and humorous, with a slightly mischievous, comic sensibility. Its buoyant shapes and irregularities read as approachable and informal, lending a handmade, kid-friendly energy without becoming scribbly.
The design appears intended to deliver a bold, friendly display voice that feels handcrafted and characterful while remaining clearly legible. Its exaggerated width, rounded massing, and subtle irregularity suggest an aim to stand out in branding and titling contexts with a fun, informal personality.
The face maintains a consistent weight and softness across caps, lowercase, and numerals, while allowing noticeable character-to-character quirk (especially in diagonals and curves) that keeps long lines lively. The numerals match the letters’ chunky, rounded styling and feel designed for display rather than dense data.