Sans Normal Itbef 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, chunky, retro, punchy, high impact, approachability, retro flavor, display clarity, brand presence, rounded, soft corners, geometric, blocky, compact apertures.
A heavy, rounded sans with broad proportions and compact counters. Strokes are monolinear and dense, with softened corners and slightly squarish curves that give bowls and rounds a stout, engineered feel. The rhythm is tight and stable, with short terminals and relatively closed apertures; curves and joins stay consistent across the set, keeping the texture even at display sizes.
Best suited to large-scale typography such as headlines, posters, and attention-grabbing brand graphics where its dense color and rounded geometry can carry a message quickly. It also fits packaging and logo work that benefits from a friendly, retro-leaning presence; in longer passages it will feel heavy and tightly packed, especially at smaller sizes.
The overall tone is bold and approachable, leaning playful rather than austere. Its chunky geometry and softened shaping suggest a retro, pop-forward voice that feels energetic and friendly while still reading as solid and dependable.
The design appears intended to deliver maximum impact with a soft, approachable silhouette: a robust geometric sans that prioritizes strong word shapes, consistent stroke weight, and a compact, punchy typographic color for display-led communication.
Distinctive angled details appear in several lowercase forms (notably the descenders and some diagonals), adding a subtle, sporty edge to the otherwise rounded construction. Numerals match the letterforms with wide, sturdy shapes and small internal openings, reinforcing the compact, high-impact texture.