Sans Normal Lamav 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'NeoGram' by The Northern Block, and 'Montilla Extended' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, punchy, confident, modern, energetic, impact, speed, display, branding, legibility, slanted, rounded, blocky, compact, soft corners.
A heavy, forward-slanted sans with broad proportions and chunky, rounded construction. Strokes stay largely uniform in thickness, with smooth curves and blunt terminals that keep counters open and shapes sturdy. The italic angle feels built-in rather than mechanically obliqued, with a consistent rightward lean across caps, lowercase, and figures. Overall spacing reads generous and stable, producing a solid, banner-like texture in lines of text.
This font is well suited for headlines, posters, and short promotional copy where strong presence and motion are desirable. It fits sports branding, energetic identities, packaging callouts, and social media graphics that need a confident, contemporary voice. For best results, use it at display sizes or in brief emphasis roles where its weight and slant can work as a feature.
The tone is assertive and kinetic, leaning toward contemporary sports and street-ready branding. Its combination of mass, slant, and rounded forms conveys speed and confidence while staying friendly rather than sharp or technical. In longer copy it feels loud and attention-seeking, better suited to impactful statements than subtlety.
The design appears intended to deliver maximum impact with a built-in sense of speed: wide, heavy forms paired with a steady italic lean and rounded geometry for approachability. It prioritizes bold legibility and a cohesive, brand-forward texture over delicate detail.
Uppercase forms are compact and powerful, while lowercase maintains clear silhouettes with simplified details and sturdy joins. Numerals match the same dense, rounded logic and read clearly at display sizes. The overall rhythm is smooth and even, creating bold, continuous word shapes in the sample text.