Sans Normal Puluz 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Glendale' by Sarid Ezra, 'Mundial Narrow' by TipoType, 'Megabyte' by Type Atelier, 'Sailec' by Type Dynamic, and 'Noyh' and 'Noyh A' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, playful, bold, rounded, casual, impact, friendliness, display, approachability, modernity, soft, chunky, bubbly, approachable, compact.
A heavy, rounded sans with soft corners, broad curves, and sturdy, compact forms. Strokes are consistently thick with minimal modulation, and terminals are blunted rather than sharply cut, giving the outlines a smooth, pill-like finish. Counters are relatively tight for the weight, and joins (notably in V/W and the diagonals) read as dense, contributing to a solid, poster-ready texture. The lowercase is simple and straightforward, with a single-storey a and g and a short-armed r, reinforcing an informal, contemporary build.
Best suited to short, high-impact settings such as headlines, posters, signage, and bold brand lockups where its rounded mass and smooth curves can carry personality. It also fits packaging and promotional graphics that benefit from a friendly, attention-grabbing voice, and works well for large UI labels or buttons where clarity and warmth are desirable.
The overall tone is upbeat and approachable, with a toy-like softness that keeps the heavy weight from feeling aggressive. Its rounded geometry and compact spacing convey friendliness and a casual confidence, making it feel welcoming and modern rather than industrial.
The design appears intended to deliver maximum presence with a soft, approachable character—combining dense, high-ink shapes with rounded construction for an inviting, contemporary display voice. It prioritizes immediacy and charm over typographic delicacy, aiming for clear, upbeat messaging in bold applications.
In text, the weight creates strong color and high visibility, while the tight counters and dense joins can make long passages feel heavy; it performs best when given breathing room through generous leading or slightly increased tracking. Numerals match the same rounded, chunky construction and read as cohesive alongside uppercase headlines.