Sans Normal Puluk 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Nusara' by Locomotype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, children's, playful, friendly, chunky, bouncy, retro, bold impact, approachability, playfulness, retro charm, rounded, soft, bulky, casual, compact.
A heavy, rounded sans with soft corners and a compact, chunky build. Strokes are consistently thick with minimal modulation, and counters are generous but simplified, creating a solid, poster-like silhouette. Curves lean toward circular geometry (notably in O, C, and G), while joins and terminals are blunted and smooth rather than sharply cut. Overall spacing and rhythm feel slightly irregular in an intentional, hand-drawn way, giving the alphabet a lively, uneven bounce without departing from upright construction.
Best suited for attention-grabbing headlines and short blocks of display text where its chunky shapes can shine. It works well for packaging, playful brand identities, event posters, and kid-focused or casual consumer contexts. At smaller sizes or in long-form text, the heavy weight and simplified details may reduce readability compared to more neutral sans faces.
The font reads as upbeat and approachable, with a warm, cartoonish friendliness. Its inflated shapes and softened edges create a fun, informal tone that feels at home in playful branding and youth-oriented messaging. The slightly wonky rhythm adds personality and a handmade charm.
Designed to deliver maximum visual punch with a friendly, rounded voice, combining simple geometric curves with a lightly hand-made irregularity. The intention appears to be a bold display sans that feels approachable and fun rather than technical or corporate.
The uppercase is especially impactful and blocky, while the lowercase retains the same rounded mass with clear, simple forms (single-storey a and g). Numerals are bold and highly graphic, matching the letterforms in softness and weight, and punctuation in the sample text maintains the same sturdy, rounded presence.