Sans Normal Bumat 20 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'Sole Sans' by CAST, and 'News Gothic' by ParaType (names referenced only for comparison).
Keywords: ui design, product design, web text, branding, signage, modern, neutral, clean, pragmatic, tech, versatility, legibility, neutrality, system design, modernization, geometric, monolinear, open apertures, even rhythm, crisp terminals.
A clean, geometric sans with predominantly circular/elliptical construction and near-monolinear strokes. Curves are smooth and round, counters are generous, and apertures stay relatively open, keeping letterforms clear in continuous text. Terminals are crisp and unadorned, with straightforward joins and minimal modulation, producing an even, steady typographic color. Proportions feel balanced and contemporary, with uncomplicated numerals and a consistent, systematic drawing throughout.
Well-suited to interface typography, product and SaaS branding, dashboards, and general-purpose web and print text where a crisp, contemporary sans is needed. The clear counters and simple forms also make it a solid option for wayfinding, labels, and headlines that should read quickly without calling attention to the letterforms.
The overall tone is modern and matter-of-fact, prioritizing clarity over personality. Its geometric roundness adds a friendly calmness, while the restrained detailing keeps it professional and unobtrusive.
The design appears intended as a versatile, modern workhorse: a geometric sans that delivers clarity and consistency across both short labels and longer passages. Its restrained construction suggests a focus on neutrality, dependable legibility, and broad applicability in contemporary visual systems.
In the sample text, spacing and shape consistency support a stable reading rhythm, and the forms remain legible at large display sizes. Rounded bowls and clean verticals/horizontals contribute to a polished, utilitarian feel rather than a humanist or expressive one.