Sans Normal Buluy 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, editorial, clean, modern, neutral, friendly, functional, neutral workhorse, clear reading, modern utility, systemic consistency, geometric, crisp, open, rounded, balanced.
This typeface presents clean, near-monoline construction with smooth curves and crisp, squared terminals. Uppercase forms read as geometric and straightforward, with circular bowls and open counters that keep the texture even in longer lines. Lowercase shapes are similarly restrained, with simple joins, compact shoulders, and a clear, two-storey “g”; punctuation and numerals follow the same plain, utilitarian logic. Overall spacing feels moderate, producing a stable, readable rhythm without dramatic quirks or ornament.
Well-suited to interfaces, product typography, and general-purpose editorial work where clarity and consistency matter. It should also perform reliably in wayfinding and informational design thanks to its open counters and steady line texture.
The tone is neutral and contemporary, leaning practical rather than expressive. Its rounded geometry and open counters keep it approachable, while the controlled shapes and consistent stroke behavior maintain a professional, no-nonsense voice.
The design appears intended as a versatile, everyday sans for broad communication—prioritizing legibility, even color on the page, and a modern geometric polish without calling attention to itself.
The mix of straight stems and rounded bowls creates a subtly geometric character, and the forms hold up well in the sample text where letters remain distinct at reading sizes. Numerals appear simple and workmanlike, aligning visually with the rest of the set for coherent use in mixed alphanumeric settings.