Sans Normal Okkew 23 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Halifax' by Hoftype, and 'Camphor' and 'Joanna Sans Nova' by Monotype (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, packaging, modern, friendly, confident, clean, utilitarian, versatility, clarity, modernity, approachability, geometric, rounded, compact, high legibility, simple.
A compact, geometric sans with round counters and smoothly engineered curves paired with straight, decisively cut terminals. The construction feels circle- and ellipse-driven in letters like C, O, and Q, while verticals and horizontals stay steady and even, producing a uniform, contemporary rhythm. Uppercase forms read broad and stable, with a straightforward G and a Q featuring a clear diagonal tail. Lowercase has a two-storey g, a single-storey a, and sturdy, open shapes that keep counters clear; the overall fit is relatively tight and efficient without looking cramped.
It suits brand systems that need a clean, contemporary sans with warmth, and it performs well in headlines, subheads, and short blocks of text where strong shapes and clear counters matter. The sturdy numerals and compact spacing also make it a good choice for UI labels, signage-like callouts, and packaging where legibility and a confident tone are priorities.
The tone is modern and approachable, combining a friendly roundness with an assertive, no-nonsense presence. It feels contemporary and practical rather than quirky, giving text a confident, straightforward voice suited to everyday communication.
The likely intent is to provide a versatile geometric sans that reads cleanly and consistently across common applications, pairing friendly rounded forms with pragmatic, highly legible construction for modern layouts.
The design balances geometric roundness with slightly squared-off detailing in joins and terminals, which helps maintain clarity at larger display sizes and in short text. Numerals appear simple and sturdy with consistent proportions, supporting functional, information-forward layouts.