Serif Other Etba 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, posters, dramatic, refined, modernist, modernize classic, add signature, display impact, brand voice, wedge serif, high aperture, crisp terminals, spiky joins, sculpted curves.
A sharp, stylized serif with wedge-like terminals and many triangular cut-ins that create a chiseled, faceted look. Strokes stay fairly even overall, but the forms rely on abrupt shear angles, pointed joints, and tight internal notches to generate contrast and sparkle. Uppercase shapes are wide and poised with generous bowls (C, G, O, Q) and distinctive, knife-edged diagonals (K, N, V, W, X). The lowercase is compact and sturdy, with small, crisp serifs, a single-storey a, narrow i/j with round dots, and a carved, looping g; numerals echo the same split/ink-trap-like detailing, especially in 2, 3, 5, and 8.
Best suited for headlines, deck copy, magazine/editorial titling, fashion and beauty branding, and posters where the carved detailing can be appreciated. It can also work for short pull quotes or packaging text when set with ample size and spacing to keep the sharp interior cuts from visually filling in.
The overall tone is elegant but assertive—more runway and magazine than bookish classical. The pointed joins and carved voids add a theatrical, slightly futuristic edge, giving the face a luxurious, attention-grabbing presence in display settings.
The design appears intended to reinterpret a classic serif framework through faceted cuts and wedge terminals, delivering a contemporary display serif with a strong graphic signature. Its consistent carved motifs suggest a focus on distinctive identity and high-impact typography rather than quiet long-form readability.
In text, the recurring triangular notches and sharp terminals create a distinctive rhythm that reads as decorative texture at larger sizes. The design maintains consistent detailing across caps, lowercase, and figures, producing a cohesive, brandable voice rather than a neutral serif.