Sans Normal Liboj 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'European Sans Pro' by Bülent Yüksel, 'ITC Blair' by ITC, 'Prachason Neue' by Jipatype, 'Pragmatica' by ParaType, and 'Air Superfamily' by Positype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display, sporty, energetic, confident, modern, punchy, impact, motion, attention, branding, display strength, slanted, rounded, compact, dynamic, heavy.
A heavy, forward-slanted sans with rounded geometry and broad, smooth curves. Strokes stay consistently thick with minimal contrast, producing dense, dark word shapes. Counters are moderately open for the weight, terminals are clean and blunt, and the overall rhythm feels compact and tightly set, especially in lowercase. The figures are robust and rounded, matching the letterforms’ solid, high-impact silhouette.
Best suited to short, high-impact settings such as headlines, posters, sports-related branding, and packaging where a bold, kinetic voice is desirable. It can also work for prominent UI labels or signage when set with ample spacing and strong contrast against the background.
The overall tone is energetic and assertive, with a fast, sporty slant that suggests motion and momentum. Its bold mass and compact rhythm read as confident and attention-grabbing, making it feel contemporary and action-oriented rather than delicate or formal.
The design appears intended to deliver maximum visual impact with a sense of speed and modernity. By combining heavy weight, rounded construction, and a consistent slant, it aims to create compact, powerful wordmarks that hold up well at larger sizes.
The slant is pronounced and consistent across capitals, lowercase, and numerals, creating a strong directional flow in text. Uppercase forms are straightforward and geometric, while lowercase maintains a sturdy, compact presence that emphasizes impact over airiness.