Sans Normal Lirub 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Identidad' by Punchform, 'NeoGram' by The Northern Block, 'Nomina' by Tokotype, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, branding, sporty, urgent, confident, loud, modern, impact, momentum, modernity, attention, slanted, rounded, compact, punchy, geometric.
A heavy, slanted sans with rounded geometry and tightly controlled counters. Curves are smooth and elliptical, terminals are mostly blunt, and joins stay clean without visible contrast or calligraphic modulation. The italic angle is consistent across caps, lowercase, and figures, creating forward motion; spacing feels compact and the overall silhouette is dense, with strong vertical strokes and stable bowls.
Best suited to short-to-medium headline settings where impact and momentum are priorities—such as posters, sports and fitness branding, packaging callouts, and bold UI or campaign banners. It can work in brief emphasis text or labeling, but the dense weight and strong slant favor display sizes over long-form reading.
The overall tone is energetic and assertive, with a fast, contemporary feel. Its strong, leaning forms read as action-oriented and attention-grabbing, suggesting speed and impact rather than delicacy or formality.
Likely designed as a powerful italic display sans that maintains geometric clarity at high weight while emphasizing speed and forward direction. The goal appears to be a cohesive, high-ink presence with simple, round construction that stays legible in bold, attention-driven typography.
Capitals are wide and sturdy with generous interior shapes (notably in O, Q, and D), while the lowercase keeps a practical, readable structure under the slant. Numerals match the weight and angle closely, making them blend naturally in bold typographic settings where a unified, high-impact texture is desired.