Sans Normal Pubih 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'Akzidenz-Grotesk Next' by Berthold, 'European Sans Pro' by Bülent Yüksel, 'Helvetica Now' by Monotype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, approachable, impact, approachability, display clarity, retro flavor, rounded, soft terminals, blocky, compact, cheerful.
A heavy, rounded sans with thick, even strokes and softened corners throughout. Curves are broad and smooth, with minimal contrast and a generally compact, slightly condensed feel in many letters. Terminals are mostly blunt and rounded rather than sharply cut, giving counters and joins a cushioned, monolithic appearance. The lowercase shows simple, sturdy forms with single-storey shapes where applicable, while the figures are bold and highly legible with generous interior space for the weight.
Best suited for short-to-medium display settings such as headlines, posters, logos, packaging, and bold signage where you want high impact without sharpness. It can work for brief blurbs or calls-to-action, but the heavy color and compact forms will dominate in longer passages.
The overall tone is upbeat and approachable, pairing strong presence with soft, friendly shaping. Its chunky silhouettes and rounded corners evoke a casual, slightly retro display energy that feels welcoming rather than technical.
The design appears intended to deliver maximum visibility and warmth at display sizes, combining a strong, chunky build with rounded details to keep the tone friendly and informal. It prioritizes bold silhouette recognition and straightforward letterforms for quick reading in promotional contexts.
At larger sizes the font reads as dense and graphic, with a steady rhythm created by consistent stroke thickness and broad curves. The bold weight emphasizes silhouettes over fine detail, making text blocks feel solid and attention-grabbing.