Sans Normal Pakom 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'American Auto' by Miller Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logos, playful, friendly, chunky, retro, bouncy, friendly impact, playful branding, retro display, rounded, soft, bulky, cartoonish, compact.
A heavy, rounded sans with soft corners and a compact, blocky build. Strokes are thick and mostly uniform, with wide curves and minimal internal counter space in letters like a, e, and g, giving the design a dense, ink-rich color. Terminals are blunt and smoothed rather than sharply cut, and curves dominate over straight geometry, producing an overall cushiony silhouette. Spacing appears intentionally tight and the shapes are slightly irregular in a hand-drawn way, lending a lively rhythm in both caps and lowercase.
Best suited to short, attention-grabbing text such as headlines, poster titles, branding marks, packaging callouts, and promotional graphics. Its dense weight and rounded forms are especially effective in fun, family-oriented, or retro-inspired designs where personality matters more than long-form readability.
The tone is upbeat and approachable, with a bold, toy-like presence that feels informal and energetic. Its rounded heaviness reads as warm and humorous rather than technical, evoking retro signage and playful packaging aesthetics.
The design appears intended to deliver maximum impact with a friendly, rounded voice—combining display-level boldness with softened details to feel inviting and playful rather than aggressive.
The lowercase shows a single-storey a and g, with simplified forms that prioritize friendliness over strict rational construction. Numerals are equally stout and rounded, with smooth, open curves that keep them legible at display sizes while maintaining the same chunky texture as the letters.