Sans Normal Puliy 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, 'Sebino Soft' by Nine Font, and 'Core Sans ES' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, friendly, playful, chunky, cheerful, retro, friendly impact, playful display, soft boldness, approachable branding, rounded, soft corners, bulbous, bouncy, informal.
A heavy, rounded sans with compact, bulb-like counters and softly blunted terminals. Strokes are consistently thick and smooth, with minimal contrast and gentle inside curves that keep joins from feeling sharp. The geometry leans on circles and broad arcs, producing wide bowls (notably in B, O, P, R) and sturdy, simplified diagonals (K, V, W, X) that read as chunky rather than crisp. Overall spacing and proportions feel slightly irregular in a deliberate, hand-cut way, reinforcing a lively rhythm in text.
Best suited to headlines, short bursts of copy, and display settings such as posters, packaging, storefront graphics, and brand marks that want a friendly, bold presence. It can work for playful editorial callouts or children-oriented materials, while long text or small sizes may feel dense due to tight apertures and heavy color.
The font conveys a warm, approachable tone with a playful, almost cartoonish solidity. Its soft, inflated shapes feel casual and upbeat, suggesting friendliness over formality and prioritizing charm over precision.
Likely designed to deliver an instantly recognizable, rounded display voice with maximum visual weight and approachability. The consistent thickness and softened corners suggest an emphasis on bold impact, easy shapes, and a fun, contemporary-retro flavor rather than strict geometric neutrality.
The lowercase is especially rounded and compact, with single-storey forms and small apertures that emphasize mass and silhouette. Numerals follow the same soft, simplified construction, reading best at larger sizes where their shapes can breathe.