Sans Superellipse Pedem 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'European Soft Pro' by Bülent Yüksel, 'Kiro' by Dharma Type, 'Hanley Pro' by District 62 Studio, 'Panton' by Fontfabric, and 'Conthey' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, retro, bold, chunky, impact, friendliness, retro flavor, brand voice, rounded, soft, bubbly, compact, sturdy.
This typeface uses heavy, rounded-rectangle construction with smooth corners and broadly uniform stroke weight. Curves are squarish and superelliptical, producing enclosed counters that feel tight and compact, while straight strokes end in softened terminals rather than sharp cuts. The rhythm is dense and weighty, with short-looking ascenders/descenders and a generally compact vertical footprint. Numerals follow the same chunky geometry, with especially rounded bowls and simple, highly legible silhouettes.
Best suited for display settings where strong presence and personality are needed: headlines, posters, packaging, and brand marks. It can also work for short UI labels or signage when a friendly, bold voice is desired, but the tight counters and dense texture suggest avoiding long passages at smaller sizes.
The overall tone is warm and approachable, with a cheerful, slightly retro sensibility. Its soft corners and hefty presence read as informal and inviting, leaning more toward fun and character than neutrality.
The design appears intended to deliver maximum impact with a soft, approachable geometry—combining heavy strokes with rounded, superelliptical forms for a distinctive, modern-retro display voice.
Round dots (as seen on i/j) and the consistently softened terminals reinforce a toy-like, cushioned feel. Wide interior rounding and compact counters give the face a strong “stamp” presence, especially in all-caps and short words.