Sans Normal Okloz 14 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Almarena' and 'Almarena Neue' by Almarena, 'Helvetica Now' by Monotype, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, neutral, clarity, impact, modernity, versatility, brand voice, geometric, rounded, compact, crisp, high-impact.
A heavy, geometric sans with broad circular forms and consistent, even stroke weight. Counters are relatively open for the weight, and curves are smooth and continuous, giving letters like C, O, and G a clear, rounded construction. Terminals are clean and mostly squared-off, with minimal tapering, producing a crisp, poster-like silhouette. Proportions feel slightly compact, with sturdy verticals and a steady rhythm across upper- and lowercase; numerals follow the same robust, simplified geometry.
Well-suited for headlines, logos, and brand systems that need a sturdy, contemporary sans with strong presence. It should perform especially well in posters, packaging, and signage where bold shapes and clean geometry help maintain clarity and visual authority.
The overall tone is modern and confident while staying approachable. Its rounded geometry and lack of ornamentation read as straightforward and contemporary, suited to clear, no-nonsense messaging that still feels friendly rather than severe.
The design appears intended as a versatile, high-impact geometric sans that emphasizes clarity, consistency, and contemporary neutrality. It prioritizes strong silhouettes and smooth curves to deliver reliable readability in display contexts while maintaining a friendly, modern character.
Uppercase shapes lean toward geometric archetypes, while the lowercase maintains simple, readable forms with minimal quirks. The design’s weight and tight internal spacing create strong color in paragraphs, favoring impact over delicacy at smaller sizes.