Sans Normal Argin 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type and 'Neufile Grotesk' by Halbfett (names referenced only for comparison).
Keywords: ui text, signage, headlines, editorial, presentations, clean, modern, neutral, friendly, utilitarian, legibility, versatility, clarity, contemporary tone, open apertures, rounded terminals, even rhythm, large counters, soft curves.
A clean sans with broad proportions and generous internal space. Strokes remain largely uniform, producing a steady texture and consistent color in lines of text. Curves are smoothly drawn with rounded joins and terminals, while straight stems stay crisp, giving the design a balanced, uncluttered rhythm. Letterforms show open apertures and roomy counters, helping shapes stay distinct at display sizes and in dense settings.
Well-suited to interface copy, product screens, and wayfinding where clarity and quick recognition matter. Its broad proportions also work effectively for headlines, posters, and presentation typography, delivering a contemporary, approachable look without decorative distractions. In editorial layouts, it can serve as a clean supporting sans for captions, callouts, and short-to-medium text settings.
The overall tone is modern and neutral, leaning friendly rather than technical due to its soft curves and open forms. It reads straightforward and confident, with a calm presence that doesn’t call attention to itself.
The design appears intended as a general-purpose sans focused on legibility and an even, contemporary texture. Its roomy forms and smooth curves suggest an aim for comfortable reading and dependable performance across a range of everyday applications.
The wide set and spacious bowls create a relaxed horizontal flow, which can make headings feel expansive and text blocks feel airy. Numerals follow the same open, rounded construction, aligning visually with the letters for consistent typographic color.