Slab Square Guju 17 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Hefring Slab' by Inhouse Type (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, western, poster, rugged, playful, retro, impact, nostalgia, sturdiness, readability, character, blocky, chunky, bracketed, softened, ink-trap like.
A heavy, block-forward slab design with compact, squared counters and prominent, bracketed serifs that read like sturdy feet. Strokes are broadly even with minimal modulation, while corners and joins are slightly softened, giving the otherwise geometric forms a more human, stamped feel. The lowercase is large and sturdy with short ascenders/descenders and a wide, stable stance; rounds like o/c/e are squarish and tight, and diagonals (v/w/x/y) keep a chiseled, cut-in look. Overall spacing and shapes emphasize mass and impact over delicacy, producing a dense, headline-ready texture.
Works best for short, high-impact copy such as headlines, posters, storefront or event signage, and bold branding moments. It’s also a good fit for packaging and labels where a retro, handcrafted sturdiness is desired, and for logotypes that benefit from a compact, heavy footprint.
The font conveys a bold, no-nonsense tone with a distinctly vintage show-card and frontier poster flavor. Its chunky slabs and squared forms feel confident and rugged, while the softened edges keep it friendly and slightly humorous rather than severe. The result is attention-grabbing and characterful, suited to expressive display messaging.
Likely designed to deliver maximum display punch with a slab-serif structure that stays readable and cohesive in big, dark text blocks. The squared counters, sturdy serifs, and gently softened detailing suggest an intention to evoke vintage printing and bold signage traditions while keeping the forms approachable.
Uppercase letterforms lean on broad verticals and strong baseline serifs, creating a stable silhouette that holds up well at large sizes. Numerals are similarly weighty and simplified, matching the alphabet’s blocky rhythm and maintaining consistent visual color across mixed text.