Slab Contrasted Piti 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Glance Slab' by Identity Letters, 'Corporative Slab' by Latinotype, 'Tabac Slab' by Suitcase Type Foundry, and 'Kondolarge' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, friendly, retro, punchy, confident, impact, warmth, vintage tone, solidity, readability, slab serif, bracketed, rounded joins, blocky, soft corners.
A heavy, slab-serif design with strongly bracketed serifs and full, rounded forms. Strokes are broadly even with subtle shaping at joins, giving the letters a compact, carved feel rather than a sharply geometric one. Counters are generous and mostly open, while terminals and serifs read as thick, stable blocks with softened transitions. The overall rhythm is robust and steady, balancing squareness in the structure with smooth curves in bowls and shoulders.
Best suited for display applications where weight and presence are assets—headlines, posters, packaging, and brand marks that need a grounded, memorable look. It also works well for short editorial callouts and section titles, especially where a vintage or traditional note is desired.
The font conveys a bold, dependable voice with a warm, approachable character. Its chunky slabs and softened curves evoke vintage print and signage traditions, feeling both classic and energetic. The tone is assertive without becoming harsh, making it well-suited to attention-getting typography that still feels personable.
The design appears intended to deliver maximum impact with a classic slab-serif foundation, combining stout serifs and rounded drawing to maintain readability and warmth. It aims for a versatile display voice that feels traditional and robust while remaining friendly in continuous sample text.
In text, the heavy weight and prominent serifs create strong horizontal emphasis and a distinctly editorial texture. The numerals match the same sturdy, slabby construction, keeping a consistent color across mixed alphanumeric settings. The overall silhouette remains clear at display sizes, with enough interior space to avoid clogging despite the thickness.