Sans Normal Rikew 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app design, branding, packaging, signage, friendly, modern, approachable, clean, playful, readability, modern neutrality, friendly tone, everyday branding, digital use, rounded terminals, soft geometry, open counters, monoline, humanist touch.
A soft, rounded sans with monoline strokes and smoothly finished terminals throughout. Curves are built from broad, circular forms, giving letters like C, O, and G a gentle, even rhythm, while straight strokes are slightly softened at the ends rather than sharply cut. Uppercase shapes are compact and steady, and the lowercase shows clear, readable construction with open apertures and simple joins; the g is single-storey and the overall texture stays calm and even in text. Numerals and punctuation match the same rounded, low-friction drawing style, keeping a cohesive, approachable color on the page.
Well-suited for interface copy, product experiences, and general-purpose display where a warm, modern voice is needed. It can work for branding and packaging that aims for approachability, and for short-to-medium editorial or marketing text where a smooth, friendly texture is desirable.
The rounded geometry and softened endings create a friendly, contemporary tone that feels welcoming rather than formal. It reads as modern and uncomplicated, with a mild playfulness that suits casual communication while remaining clean and legible.
The font appears intended as a versatile, contemporary sans that prioritizes readability and a welcoming personality through rounded terminals, open counters, and steady monoline construction.
The design maintains consistent stroke weight and avoids fussy detailing, which helps it hold together in longer passages. Wide, open inner spaces and rounded corners contribute to clarity and a smooth visual flow, especially in mixed-case settings.