Sans Normal Velek 4 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Boodle', 'Gravitica', 'Gravitica Rounded', 'Gravitica Slab', and 'Urbine' by Ckhans Fonts (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, posters, casual, friendly, modern, approachable, informal, warmth, informality, readability, motion, modernity, humanist, rounded, soft terminals, open apertures, slanted.
A slanted sans with gently rounded forms and smooth, continuous strokes. Letter shapes lean consistently, with open apertures and softened terminals that keep counters airy and readable. Curves are built from broad, even arcs, and the overall rhythm feels loose but controlled, with moderate spacing and a calm, even color in text. Uppercase shapes are simple and clean, while lowercase forms are compact and slightly bouncy, reinforcing a natural, handwritten-leaning cadence without becoming script-like.
Well-suited to short- and medium-length text where a friendly, modern voice is desired, such as UI labels, onboarding copy, lifestyle branding, and light editorial settings. It also works effectively for headlines and pull quotes where a slanted sans can add energy without sacrificing clarity.
The font conveys an easygoing, conversational tone—more friendly than formal. Its soft geometry and steady slant suggest motion and informality, making it feel contemporary and approachable rather than technical or authoritative.
The design appears intended to provide an everyday italic sans that feels warm and contemporary, combining clean construction with humanist softness. It aims for clear reading in text while adding a subtle sense of movement and personality through the consistent slant and rounded finishing.
Round characters like C, O, and Q emphasize smooth circular construction, and diagonals (V, W, X, Y) keep a clean, streamlined angle consistent with the italic slant. Numerals match the same soft, rounded logic and sit comfortably alongside the letters in color and proportion.