Sans Normal Velek 3 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, ui labels, editorial display, modern, casual, friendly, clean, energetic, approachability, modern clarity, forward motion, everyday tone, rounded, monoline, oblique, airy, soft terminals.
A clean, rounded sans with a consistent monoline stroke and a noticeable rightward slant. Curves are drawn with smooth, open bowls and generous apertures, while terminals stay soft and slightly rounded rather than sharply cut. Proportions are compact and streamlined, with tall ascenders/descenders and straightforward, geometric construction that keeps counters clear in both uppercase and lowercase. Numerals follow the same simple, even rhythm, leaning with the text and maintaining uniform stroke color.
Works well for brand identities, packaging, posters, and social graphics where a modern, personable slanted voice is desired. It can also serve for UI labels, navigation, and short editorial callouts when you want a clean sans with a bit of motion and warmth.
The overall tone is contemporary and approachable, with an easygoing, handwritten-like momentum created by the slant and rounded finishing. It feels light on its feet and friendly rather than formal, lending an informal clarity to headlines and short passages.
Likely designed to provide a simple, contemporary sans voice with added dynamism from an oblique stance and rounded, geometric forms. The intent appears to balance clarity and friendliness, keeping letterforms straightforward while giving text a lively forward rhythm.
The oblique angle introduces a steady forward motion without turning into a calligraphic style, and the even stroke keeps texture consistent across lines. Round characters (like O/C/e) read especially open, while diagonals (like V/W/X) stay crisp and well-balanced within the same soft-edged system.