Sans Normal Pumek 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Glembo' by Differentialtype, 'Gotham' by Hoefler & Co., 'Mithella' by Lafontype, 'Mister London' by Sarid Ezra, 'TT Norms Pro' by TypeType, and 'Rohyt' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s media, logos, playful, friendly, bubbly, cheerful, retro, approachability, high impact, display clarity, fun branding, rounded, chunky, soft, blunt, compact.
A heavy rounded sans with thick, uniform strokes and generously softened corners throughout. Shapes lean toward circular and pill-like geometry, with broad counters and a steady, even color that stays consistent across caps, lowercase, and figures. Terminals are blunt and rounded, joins are smooth, and the overall spacing feels roomy enough to keep dense forms from clogging at display sizes.
This font is best suited to display roles such as posters, headlines, branding, packaging, and short, high-impact messaging where its rounded weight can set a friendly tone. It also works well for kid-oriented or casual editorial applications that benefit from a bold, soft-edged voice.
The rounded, chunky construction gives the typeface a warm, approachable personality with a playful, slightly retro flavor. Its soft edges and buoyant rhythm feel informal and upbeat, prioritizing friendliness over precision.
The design appears intended to deliver maximum impact with a gentle, approachable silhouette—combining strong mass and legibility with rounded geometry to create a fun, modern display sans.
Capitals are compact and sturdy, while lowercase forms maintain simple, single-storey constructions that emphasize roundness and clarity. Numerals match the same soft, weighty style, producing a cohesive, poster-ready texture in lines of text.