Sans Normal Dirun 3 is a regular weight, normal width, low contrast, reverse italic, normal x-height font visually similar to 'Asgard' by Zetafonts (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, editorial, quirky, casual, playful, friendly, informal, approachability, liveliness, informality, modern charm, oblique, soft corners, open apertures, humanist, lively.
This sans has an oblique, right-leaning stance with gently irregular rhythm that keeps the texture lively. Strokes are mostly uniform with soft, rounded joins and terminals, and many letters show subtly asymmetric curves that feel drawn rather than mechanically constructed. Counters are open and generously shaped, while verticals and diagonals keep a slight wobble that adds warmth without sacrificing overall clarity. Numerals and lowercase forms follow the same relaxed geometry, producing a consistent, easygoing color in text.
Well-suited to branding, packaging, and promotional work where a personable voice is needed. It can also work for headlines and short editorial passages, especially when a modern sans is desired but with more charm and motion than a standard workhorse face.
The tone is approachable and lightly mischievous—more conversational than corporate. Its slant and springy shapes suggest spontaneity and movement, giving copy a friendly, hand-touched energy while still reading like a clean sans.
The design appears intended to provide a modern sans framework infused with human, slightly hand-drawn irregularity. The goal seems to be a readable, contemporary style that feels energetic and informal, emphasizing friendliness and motion through its oblique posture and soft, open shapes.
The oblique angle is noticeable across both uppercase and lowercase, and the letterforms lean on rounded bowls and open apertures to maintain legibility in running text. Some glyphs show distinctive, slightly off-center curves (notably in rounded letters), which adds character and reduces a strictly neutral feel.