Sans Superellipse Imluz 12 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype and 'Racing Mark Race' by Multype Studio (names referenced only for comparison).
Keywords: sports branding, racing graphics, headlines, posters, esports titles, sporty, futuristic, aggressive, energetic, techy, speed emphasis, impact display, modern branding, tech aesthetic, rounded corners, angled terminals, compact counters, tightly spaced, high impact.
This typeface uses heavy, forward-slanted forms built from squared-off curves and softened corners, creating a rounded-rectangle (superellipse) feel across bowls and counters. Strokes are thick and consistent with crisp, angled cuts at many terminals, producing a sharp, engineered rhythm despite the rounded geometry. Letterforms are broad and low-profile with compact internal spaces, and the overall texture reads dense and forceful, especially in all caps and numerals.
Best suited for short, prominent settings such as sports and racing identities, esports and streaming graphics, bold poster headlines, and energetic packaging or merchandise. It can also work for UI accents, badges, and labels where a compact, high-impact italic style is desired.
The overall tone is fast, assertive, and contemporary, evoking motorsport, performance gear, and sci‑fi interface graphics. Its combination of aerodynamic slant, chunky mass, and clipped details gives it a confident, high-adrenaline voice suited to impact-driven messaging.
The design appears intended to deliver maximum visual speed and punch while staying clean and sans-like, using superelliptical curves and angled terminals to project a modern, performance-oriented personality.
The design leans on squared curves in characters like O/Q/0 and a consistent use of diagonal shearing that keeps lines feeling in motion. Numerals are bold and streamlined, matching the same rounded-square logic and angled cuts, which helps maintain a cohesive, branded look in scoreboards or product codes.