Sans Superellipse Ikmuv 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Address Sans Pro' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, industrial, confident, friendly, retro, impact, approachability, bold branding, sign clarity, geometric unity, blocky, rounded, compact, sturdy, high-impact.
A heavy, blocky sans with rounded-rectangle (superellipse) construction and softened corners throughout. Strokes are thick and consistent, with compact apertures and squared-off curves that create a sturdy, geometric silhouette. Counters tend to be small and rectangular/oval, and joins are clean and unmodulated, giving the face a dense, poster-like color. The lowercase is compact with a single-storey a and g, while the numerals share the same blunt, rounded geometry for a cohesive set.
This style excels in short, high-impact settings such as headlines, posters, logos, and packaging where strong presence is needed. It also suits signage and wayfinding or sporty/industrial branding systems, particularly when set in larger sizes or with generous tracking to preserve clarity.
The tone is bold and no-nonsense, projecting confidence and durability while the rounded corners keep it approachable. It reads as sporty and utilitarian, with a slightly retro, sign-like friendliness rather than a sharp technical coldness.
The design appears intended to deliver maximum impact with a friendly, rounded geometry—combining the authority of a block sans with softened superellipse curves to keep the texture cohesive and highly legible in display contexts.
Because the forms are so dense, spacing and internal counters become key at smaller sizes; it performs best when given room to breathe. The overall rhythm is uniform and stable, with a strong horizontal emphasis and a consistent, squared curvature across letters and figures.