Sans Normal Lyduh 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Latina' by Latinotype, 'Mundo Sans' by Monotype, and 'Petala Pro' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports promo, playful, punchy, friendly, retro, sporty, impact, approachability, motion, display clarity, bold branding, rounded, bulky, bouncy, oblique, soft.
A heavy, rounded sans with a pronounced oblique slant and compact, blocky silhouettes. Curves are generous and smooth, with rounded terminals and a consistent, soft-edged geometry that keeps forms sturdy rather than sharp. Counters are relatively tight and the joins feel compressed, creating a dense, poster-ready color; diagonals and curves carry the same robust thickness, giving an even, stable rhythm across words and lines.
Best suited to large sizes where its dense shapes and rounded curves can read clearly—headlines, display typography, logos, packaging callouts, and promotional graphics. It works especially well when a bold, friendly presence is needed for short phrases, signage, or social media tiles rather than extended body copy.
The overall tone is energetic and upbeat, with a casual, slightly retro character that reads as friendly and approachable. Its exaggerated weight and bounce give it a confident, attention-grabbing voice suited to fun, informal messaging.
The design appears intended as an attention-focused display sans that combines soft, rounded construction with a strong forward slant to convey motion and friendliness. Its simplified, bulky forms prioritize impact and immediacy over fine detail, aiming for high visibility in branding and promotional contexts.
Letterforms favor broad, simplified shapes that hold together in short bursts of text, while the strong slant adds motion. The numerals match the same chunky, rounded construction, helping mixed alphanumeric settings feel cohesive.