Sans Normal Laluh 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Kurye' by Arodora Type, 'BR Omny' by Brink, 'Causten' and 'Causten Round' by Trustha, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, bold, sporty, confident, modern, friendly, impact, energy, modernity, approachability, emphasis, slanted, geometric, rounded, compact, high impact.
A heavy, slanted sans with compact proportions and broadly rounded geometry. Strokes are consistently thick with smooth curves and minimal modulation, giving the forms a solid, blocky presence. Counters are relatively tight and openings are moderately closed, which increases density and visual weight. Terminals are clean and blunt, and the overall rhythm is steady and uniform, with round letters reading as soft and circular while diagonals feel sturdy and direct.
Best suited to headlines, short bursts of copy, and display settings where strong silhouettes matter—such as posters, branding systems, packaging, and promotional graphics. The slanted stance also works well for sports, fitness, and event materials where an energetic, forward-moving feel is desirable.
The tone is assertive and energetic, with a forward-leaning stance that suggests motion and urgency. Its rounded construction keeps the voice approachable rather than severe, balancing strength with a contemporary, friendly feel.
The design appears intended to deliver maximum impact with a modern, rounded sans voice, combining a dense, powerful color with an energetic slant for emphasis in display typography.
The numerals and capitals share the same stout, rounded construction, creating a cohesive texture in mixed alphanumeric settings. At larger sizes the smooth curves and strong silhouettes read clearly; at smaller sizes the tight counters and dense spacing can make text blocks feel dark and compact.