Serif Normal Molum 5 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, posters, branding, classic, formal, authoritative, literary, authority, readability, tradition, impact, bracketed serifs, ball terminals, large counters, heavy serifs, crisp joins.
A robust serif with pronounced bracketed serifs, strong vertical stress, and crisp, sculpted joins. The letterforms are broadly proportioned with generous internal counters and a steady baseline, producing a confident, poster-like color in text. Terminals often finish in subtle teardrop/ball shapes (notably in C, a, f, and the digits), while serifs remain firm and wedge-like rather than slabby. Numerals and capitals share the same weighty, tightly controlled drawing, with clear differentiation between rounded and straight-sided forms.
Best suited for headlines, decks, pull quotes, and cover typography where a classic serif voice needs added weight and presence. It can also work for branding and packaging that benefits from a traditional, authoritative tone, and for editorial layouts where strong hierarchy is required.
The overall tone is traditional and emphatic, combining old-style warmth with a commanding, headline-forward presence. It feels bookish and institutional, with a slightly theatrical edge from the rounded terminals and generous proportions.
The design appears intended to deliver a conventional serif reading voice with extra visual authority, using broad proportions, firm bracketed serifs, and rounded terminals to stay welcoming while remaining assertive.
Lowercase forms show a sturdy, readable build with moderate ascenders and descenders and distinct shapes for potentially confusable characters (e.g., i/j dots and the open, round bowls). The bold typographic color stays consistent across mixed-case sample text, making it well-suited to short passages where impact and clarity matter.