Serif Normal Porup 7 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, editorial display, playful, retro, theatrical, whimsical, decorative, attention-grabbing, expressiveness, retro styling, display impact, flared, bracketed, bulbous, soft-serif, swashy.
A heavy, display-oriented serif with flared, bracketed terminals and pronounced ink-trap-like notches that carve teardrop counters into many strokes. The letterforms are broad and softly contoured, mixing thick main strokes with sharp internal cut-ins that create a lively, sculpted silhouette. Serifs tend to splay outward with horn-like points, while bowls and shoulders stay rounded and full, producing a dense color with distinctive interior highlights. Numerals follow the same chunky, curvy construction with strong, stylized joins and exaggerated terminals.
Best suited for large-scale typography where its carved counters and flared terminals can be appreciated—posters, headlines, brand marks, and packaging. It can also work for short editorial display lines or pull quotes when a strong retro or theatrical accent is desired, but it is less appropriate for long-form text at small sizes.
The overall tone is exuberant and characterful, evoking a retro showcard sensibility with a mischievous, storybook flair. The dramatic cut-ins and flared serifs add a theatrical punch that feels more illustrative than sober, giving text a bold, charismatic voice.
The design appears intended to deliver maximum presence and personality through broad proportions, sculpted counters, and expressive serif terminals. Its consistent decorative cut-ins and soft, rounded massing suggest a focus on eye-catching display use rather than neutral text setting.
In the sample text, the tight interior apertures and decorative notches become a defining texture; spacing and word shapes remain readable at headline sizes, but the busy internal detailing can visually merge in smaller settings. The design’s personality is consistent across capitals and lowercase, with especially distinctive forms in letters like A, G, S, and W where the carved counters and pointed terminals are most evident.