Sans Normal Irdi 5 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, kids branding, stickers, playful, retro, bubbly, friendly, chunky, attention grabbing, playful branding, retro display, friendly tone, soft, rounded, bouncy, cartoonish, compact counters.
A heavy, rounded sans with inflated, blobby contours and softly swelling terminals. Strokes are broad and uniform with minimal modulation, and curves dominate the construction, producing pill-shaped arms and bulbous joins. Counters are generally small and pinched in places, while apertures tend to be tight, giving the face a dense, chunky color in text. Lowercase forms show a tall x-height and simplified, single-story constructions, with round dots on i/j and a generally monoline rhythm.
Best suited to display applications where bold, friendly shapes can carry the message—headlines, posters, event graphics, and playful branding. It can work well on packaging or social graphics where strong silhouettes and a cozy, rounded texture are desirable, especially when set with generous tracking and leading.
The overall tone is cheerful and unserious, with a retro, cartoon-adjacent warmth. Its puffy shapes and tight counters create a cozy, toy-like presence that feels energetic and approachable rather than formal or technical.
The design appears intended to deliver maximum visual impact with a soft, rounded personality—prioritizing a memorable silhouette and a fun, approachable voice over refined text readability. It emphasizes buoyant curves, compact counters, and a consistent, inflated stroke style to signal playfulness and retro charm.
The glyphs exhibit intentionally irregular, soft “wobble” in curves that adds personality while staying consistent across the set. In the sample text, the heavy weight and tight apertures reduce fine-detail legibility at smaller sizes, but the silhouette remains distinctive and readable at display sizes.