Sans Normal Irbi 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mohr Rounded' by Latinotype and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: posters, packaging, headlines, children’s, branding, playful, cheerful, chunky, friendly, retro, friendly display, novelty impact, retro charm, kid appeal, rounded, soft, bouncy, bulbous, cartoonish.
A heavy, rounded sans with inflated, pillowy strokes and softly sculpted corners throughout. Counters are small and often teardrop-like, with a consistent, blobby rhythm that makes each glyph feel hand-molded rather than mechanically geometric. Curves dominate, terminals are generally rounded, and several letters show subtle asymmetries and wobble that add character. Capitals are broad and compact, while lowercase forms remain sturdy and closed, keeping texture dense in text settings.
Best suited to headlines and short display copy where its rounded mass and character can lead the composition—posters, packaging, storefront graphics, and playful brand identities. It can work in short phrases or pull quotes, while longer text benefits from generous size and spacing to preserve legibility.
The overall tone is warm and humorous, with a toy-like, snackable silhouette that reads as approachable and fun. Its soft geometry and bouncy irregularity suggest retro novelty lettering and kid-friendly branding rather than formal or technical typography.
Likely intended as a high-impact display face that prioritizes friendliness and visual charm over strict regularity. The design leans into rounded volume and compact counters to create a bold, memorable word shape with a nostalgic, cartoon-ready flavor.
In longer passages the tight counters and heavy joins create a strong black presence, making line breaks and spacing important for clarity. Numerals match the same rounded, chunky construction and maintain the playful, slightly lopsided personality seen in the letters.