Slab Square Irhu 9 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Gimbal Egyptian' by AVP; 'Diaria Pro' by Mint Type; 'Amasis', 'Amasis eText', and 'Polyphonic' by Monotype; 'Directa Serif' by Outras Fontes; and 'Cabrito' by insigne (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, retro, editorial, confident, sporty, american, impact, momentum, heritage, display, slab serif, bracketless, square terminals, crisp, compact joints.
A sturdy italic slab serif with square, bracketless serifs and flat-ended terminals that give it a crisp, engineered feel. Strokes are thick and fairly even, with moderate contrast and a forward slant that adds momentum without becoming calligraphic. Counters are compact and apertures tend to be tight, producing a dense, print-ready texture at display sizes. The italics are built, not cursive: forms stay blocky and constructed, with strong horizontals, firm stems, and wide, stable slabs that anchor letters and numerals.
Best suited for short, high-impact text such as headlines, subheads, pull quotes, posters, and branding where a muscular italic voice is needed. It can also work well on packaging and label-style applications that benefit from a vintage, slab-serif presence and strong legibility at larger sizes.
The overall tone is assertive and energetic, combining vintage print flavor with a competitive, headline-driven attitude. It reads as confident and punchy, with a slightly nostalgic sports-and-editorial sensibility.
The design appears intended to deliver a forceful italic slab-serif look that balances a traditional, print-rooted structure with modern punch. Its squared serifs, compact counters, and forward motion suggest an emphasis on attention-grabbing display typography rather than quiet, extended reading.
Spacing and rhythm lean toward a solid, dark typographic color, especially in mixed-case text where the heavy slabs and tight interior spaces create a strong, continuous line. Numerals share the same robust, squared-off construction, keeping emphasis consistent in settings with dates or scores.