Sans Contrasted Isho 7 is a regular weight, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, entertainment, sleek, dynamic, sporty, futuristic, dramatic, convey speed, grab attention, modernize tone, add drama, forward-leaning, streamlined, angular, sharp, aerodynamic.
A forward-leaning, high-contrast italic with streamlined, wedge-like terminals and tightly controlled curves. Letterforms are built from broad, flat strokes that taper quickly into hairline joins, producing a crisp, blade-like rhythm across words. Counters are relatively open but shaped by strong diagonals and flattened arcs, giving the alphabet a compact, engineered feel even as widths vary notably from glyph to glyph. The overall texture is bold and glossy in mass, with hairline details and pointed ends providing definition rather than added ornament.
Best suited to short, prominent settings such as headlines, poster typography, logotypes, and brand marks where its dramatic contrast and forward motion can be appreciated. It can also work for sporty or tech-leaning packaging and promotional graphics, particularly when set at larger sizes where hairline details remain clear.
The tone reads fast and performance-minded, suggesting motion, precision, and a slightly aggressive edge. Its sharp tapering and slanted stance create a cinematic, high-energy impression that feels modern and attention-seeking rather than neutral or bookish.
The design appears intended to convey speed and modernity through an italic stance, aggressive tapering, and high-contrast construction. By pairing broad, graphic strokes with fine finishing lines, it aims to deliver a bold display voice that feels engineered and aerodynamic.
Curves often finish in thin, extended flicks, especially in lowercase and numerals, which enhances the sense of speed but also makes spacing and word shapes feel distinctive. Numerals echo the same contrast strategy, with heavy bodies and fine, sweeping terminals that stand out in display settings.